UX Case study
BalanceBites
BalancedBites is a user-centric mobile application idea designed to address the unique challenges faced by commuters in big cities. The goal is to provide a convenient and healthy eating solution tailored to individuals who spend significant time commuting and often lack the time or energy to cook nutritious meals at home.
Brief & Overview
Living in a big city, heavy traffic is a part of daily life. Most people need to use multiple modes of transportation to commute between work and home, resulting in lost time and a compromised quality of life. People want to be healthy, but there is never enough time to take care of oneself. Upon arriving home, individuals are often exhausted and lack the energy to cook, leading to unhealthy food choices.
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The expected service is one that helps commuters with this problem: a tech-savvy curated food and drink offering, focused on commuters' well-being and their need for a convenient, personalized service.
Scope
Discovery
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Competitor analysis
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Indepth Interview
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User Personas
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Journey Map
Definition
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Key Problems
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Key values
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Success Metrics
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MVP
Design
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Information Architecture
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Navigation Structure
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First Time User
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Touch Point
Discovery - Indepth Interview
Participants (20 people) expressed a strong interest in a convenient, healthy meal service.
Discovery - Competitor Analysis
The purpose of the competitor analysis is to understand the landscape and identify key players across the categories of Food & Drink, Health & Fitness, Shopping, and Travel & Transportation that could influence or compete with BalancedBites.
Strengths:
Food & health combination
Personalisation
Tracking of wellbeing
Weaknesses:
Strong competitors
Recognition
Opportunities:
Co-oparation with fitness apps
Shopping as nonmember
Discovery - User Personas
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Definition - Key Problems
Operational Efficiency
Problem: There are many operational processes such as production, packaging, transport and delivery of food.
Impact: Disruptions in any of these processes can lead to customer dissatisfaction and increased logistics costs.
Inventory & Supply Chain Management
Problems: Difficulties in procurement of materials and stock management.
Impact: Material shortages or surpluses can disrupt production processes and increase costs.
Delivery Timing and Efficiency
Problem: Delivery of meals to the user on time and in favourable conditions.
Impact: Delays or problems in the delivery process can negatively affect user satisfaction and reduce repeat ordering rates.
Market Competition
Problem: Competing with other firms offering similar services.
Impact: Loss of competitive advantage, difficulties in growing and retaining customers.
Definition - Key Values
Time Saved
Value: It lets users order and pick up food quickly.​
Impact: Users have more free time.
Convenient Pick-Up Points
Value: Users can pick up healthy meals on their daily public transport routes.​
Impact: Users can get healthy meals without spending extra time to cook.
Healthy and balanced nutrition
Value: Offers healthy, balanced meals.​
Impact: Helps users live healthier lives and improve their eating habits.
Personalised Nutrition Plan
Value: Offers personalised nutrition plans.
Impact: Helps users find meals that fit their diet and health goals.
Design - Information Architecture
It was crucial to create an information architecture in order to organise the app's content and features in a way that ensures a seamless and intuitive user experience.
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Design - Navigation Structure
The navigation items were selected with the objective of offering users a streamlined and intuitive experience, enabling easy access to essential features. By structuring the app with Home, Diary, Basket, and Profile tabs, users can efficiently manage their health and orders with minimal effort.
BalanceBites
Your Path to Balanced Living Starts Here.
The home screen provides users with an overview of their personalized meal plans, upcoming pick-up points, and quick access to order new meals.
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BalanceBites
Convenience at Your Fingertips.
Including pickup points on the home screen ensures users can quickly locate and access their nearest meal collection spots, saving valuable time.
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BalanceBites
Track Your Wellness Journey.
The Diary tab helps users monitor their daily caloric intake, detailed nutrition facts, and meal history, with options to log additional foods for comprehensive health tracking.
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BalanceBites
Your Health, Your Way.
The Profile tab offers an all-time overview of nutrition, account details, order history, and customizable dietary preferences.
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Design - First Time User
The BalanceBites app offers a personalised experience from the outset, with a widget enabling users to tailor their recommendations based on their dietary preferences and goals.
Design - Touch Point
A seamless ordering flow is provided for non-members, allowing them to place orders via QR codes on advertisements at public transit stops or other public areas without requiring membership.
